Last week I posted Carfax Introduces "New" Used Car Listing Consumer Portal - over on the blog. I was surprised to see no comments. I thought it was big news to see Carfax jump into the vehicle listings landscape, while going up against the likes of AutoTrader.com, Cars.com to compete for traffic and consumers searching for their next Used Car. Considering Carfax (and POLK) is now owned by IHS and could potentially take advantage of a wealth of data to help power and offer a different online shopping experience for the consumer. Carfax has been somewhat quiet with a soft launch of the new listing website and service. However, when I asked how they planned to get the message out about their new listing portal then answered with... "We’re rolling out a national ad campaign in the coming months to help consumers find the right car with the right history for sale from dealers on Carfax Used Car Listings." Is this big news or an I over exaggerating here? Does Carfax have a chance here to stir up the market? Could they become a real competitor to the other used car listing website? Speak Up!!