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While my sample set is low (only a few dealers using CF premium) the results seem strong.  Lead numbers from their portal shoppers looks strong, CPL around $26.  Referral traffic highly engaged, 4.9 pages per session, 3.5 minutes per session.  I respect [USER=4677]@Stauning[/USER] and his article around the email tactics cause alarm for sure.  With the crazy spending and ROI numbers I see, dealers need more new, disruptive lead-gen solutions with lower cost per lead, VDP, strong referral traffic, etc.