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CarFax Reports on Websites / Full or Partial

Apr 14, 2021
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First Name
John
I remember way back -- probably way way back, when CarFax used to allow vehicle portals to display CarFax reports..... At the time, all you had to do is link to the VIN. Nowadays I see some sort of token is in use in the URL. Anyone know if CarFax offers anything specifically for automotive portals that are fee-free, even if the report is a portion which is free, and the consumer would have an opportunity to purchase the full report if they wanted or were interested enough in a vehicle they are viewing?
 
Mar 21, 2012
565
724
193
First Name
Ryan
I remember way back -- probably way way back, when CarFax used to allow vehicle portals to display CarFax reports..... At the time, all you had to do is link to the VIN. Nowadays I see some sort of token is in use in the URL. Anyone know if CarFax offers anything specifically for automotive portals that are fee-free, even if the report is a portion which is free, and the consumer would have an opportunity to purchase the full report if they wanted or were interested enough in a vehicle they are viewing?
Yeah, CarFax made the change about a year or two ago, now each vendor has to pay an integration fee - I believe around $5k upfront.

About all you can do now is pay the integration fee or link to the CarFax report ordering page for that specific VIN.
https://secure.carfax.com/creditCard.cfx?vin={VIN}
 
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Reactions: Alex Snyder

ChrisR

Boss
Oct 12, 2015
442
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193
First Name
Christian
Certainly seems like a reasonable price.... You have any contact details for their dealer sales department or is it just general numbers on their site. I want to inquire about shopping portal access for consumers. Curious what that costs.
I'd say call the main line, they have regional assigned sales staff.
 
Mar 21, 2012
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Ryan
Realistically he's probably a little late to the game to be starting a new bootstrapped third-party marketplace. Even at a regional level, it's difficult in southern Florida when you're competing against mega independent dealers like Off Lease Only, HGreg, and Florida Fine Cars with thousands of vehicles in inventory each.