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I haven't been at CG for a while now, but I think the CarFax slide may be a little misleading, in that the chart only shows the traffic for the top 20,000 keywords, whereas CG, if I'm not mistaken, bids on millions and millions of keywords. The CarFax slide may be accurate for those top 20,000 keywords, but when looking at the whole picture (ie millions of keywords) the traffic hit may not be significant.
