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Exactly, I predict the next algo update (which happens all of the time) things will resettle for them. They're too bright and pockets too deep to allow incorrectly placed or used reviews, rich data, content, etc. to compromise them long term. I just don't see them going down like that, contrary to the wishful thinking of Carfax, Cars.com, Edmunds, Autotrader (who are they), etc. If I were a dealer, I wouldn't pull my money away from them. Albeit maybe too small of a sample size and imperfect system, while working in automotive attribution (generally speaking) I saw great cost per acquisition (against goals) and ultimately fantastic cost per sale out of CG.As for eBayMotors, yeah... I dunno'. Again, I saw some dealer demographics appreciate it (do well in terms of cost per sale) and others not. I guess that is one reason to test over time and figure things out as you do.
Exactly, I predict the next algo update (which happens all of the time) things will resettle for them. They're too bright and pockets too deep to allow incorrectly placed or used reviews, rich data, content, etc. to compromise them long term. I just don't see them going down like that, contrary to the wishful thinking of Carfax, Cars.com, Edmunds, Autotrader (who are they), etc. If I were a dealer, I wouldn't pull my money away from them. Albeit maybe too small of a sample size and imperfect system, while working in automotive attribution (generally speaking) I saw great cost per acquisition (against goals) and ultimately fantastic cost per sale out of CG.
As for eBayMotors, yeah... I dunno'. Again, I saw some dealer demographics appreciate it (do well in terms of cost per sale) and others not. I guess that is one reason to test over time and figure things out as you do.
