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It's hard saying what they were doing specifically that hurt their ranking, but a few things that jumped at while looking at their keyword position changes in SEMRush:1. Biggest decline and lost position changes were year, make, model and make, model searches. ex "2015 ford explorer", "2014 chevy cruze", "jeep wrangler". Almost all of these they dropped out of positions 1-3, and some even out of top 10 and top 20. All high volume, low converting keywords.2. They lost a lot of positioning in their Dealer landing pages (ie https://www.cargurus.com/Cars/m-Lagers-of-Mankato-sp338559). Most going from top 10 (some top 3) to out of top 20.
It's hard saying what they were doing specifically that hurt their ranking, but a few things that jumped at while looking at their keyword position changes in SEMRush:
1. Biggest decline and lost position changes were year, make, model and make, model searches. ex "2015 ford explorer", "2014 chevy cruze", "jeep wrangler". Almost all of these they dropped out of positions 1-3, and some even out of top 10 and top 20. All high volume, low converting keywords.
2. They lost a lot of positioning in their Dealer landing pages (ie https://www.cargurus.com/Cars/m-Lagers-of-Mankato-sp338559). Most going from top 10 (some top 3) to out of top 20.
