CarMax Rockin’ Their Twitter Brand

[WorldDealer]

Laurie, I especially appreciated your third point:
"@CarMax Is not Shying Away from Negative Tweets, But Actively Embracing Them"
This is especially important in an industry where many business owners or managers are afraid of putting themselves 'out there' (via social media) because of the negative reviews their brand may receive.
But the truth is, there are people talking about their business already, and it is up to them to become a part of the conversation.
No conversation means other people tell them the value of their business; good customer service and reputation management means that others find a place to have their questions answered, disputes settled - and ultimately, a place to post positive feedback in the future.
Great article!

 

[Laurie Halter (blog)]

Thanks @worlddealer - you are so right. It's all about having control of the way people view your brand - whether it's good or bad - control the conversation!

 

[Raphael]

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