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Question for Refresh Friday---------------------------------------------------Dear Joe,Vast sums of time and money have been spent on e-commerce for our industry, yet not one solution has caused online shoppers to become online buyers. What are your thoughts?---------------------------------------------------Another version of the same question:Vast sums of money have been spent on e-commerce for our industry, GM's Shop-Click-Drive is a sufficiently robust solution, yet it's ignored! All e-commerce solutions are performing well below expectations. The underlying premise that ALL vendors believe is that consumers so hate car dealers that they'll flock to a no-stinking-car-dealer experience. With the lack of e-commerce performance to date, surely there are missing pieces that prevent online shoppers from becoming online buyers. What are your thoughts?Congrats!-Uncle Joe
Question for Refresh Friday
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Dear Joe,
Vast sums of time and money have been spent on e-commerce for our industry, yet not one solution has caused online shoppers to become online buyers. What are your thoughts?
Another version of the same question:
Vast sums of money have been spent on e-commerce for our industry, GM's Shop-Click-Drive is a sufficiently robust solution, yet it's ignored! All e-commerce solutions are performing well below expectations. The underlying premise that ALL vendors believe is that consumers so hate car dealers that they'll flock to a no-stinking-car-dealer experience. With the lack of e-commerce performance to date, surely there are missing pieces that prevent online shoppers from becoming online buyers. What are your thoughts?
Congrats!
-Uncle Joe
