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There can be no true Amazon-like e-commerce abilities as long as negotiation -- and therefore price comparisons -- are the reality.No One-Price = No E-Commerce.And, could it possibly be.... consumers really don't want it? People sure like to complain... but maybe it's fun to go look at and test drive cars? Lord knows there are people who love to negotiate! (although I can't imagine that number is growing...). I really don't know. But I do believe that at least some parts of the existing process are fun for consumers.
There can be no true Amazon-like e-commerce abilities as long as negotiation -- and therefore price comparisons -- are the reality.
No One-Price = No E-Commerce.
And, could it possibly be.... consumers really don't want it? People sure like to complain... but maybe it's fun to go look at and test drive cars? Lord knows there are people who love to negotiate! (although I can't imagine that number is growing...).
I really don't know. But I do believe that at least some parts of the existing process are fun for consumers.
