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Joe- I'm following about 20 companies that offer some sort of "digital retailing", as we pilot our Adaptive Digital Retailing platform Grail. Virtually everyone is trying to duplicate the current offline sales process online. There is NOTHING new or different which is why you see very little consumer adoption. When we ran the eBay Motors Finance Center years ago virtually every deal we did was digital retailing. The buyer and seller were rarely in the same location and we did everything electronically. PDF contracts prior to the current eDocs platform of today.


If you've never actually done digital retailing, it's very hard to create something that actually changes the current offline practice.


More later ...........


-Tarry