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Well said [USER=2]@Alex Snyder[/USER] and I agree. The best part of all this is two fold, first is the FACT that none of these automotive CRM vendors have any relevant retailer successes in the ranks. I’m not talking about the eComm guy that was fired or the used car manager that used a “book” and his “gut” to appraise trades but an actual tried and true self-made retail success. That being said, how do they know what’s supposed to happen? They know how to desk? NO. They know how to take a turn? NO. The funny part is most store action plans/workflows are written by the failed salesman or the failed manager. Brilliant... the second component at play here is the double negative, the fact they’re clueless is one thing and the fact the industry had already passed them by is the other. But, they are frozen in time and their tech is too. It was obsolete before it was launched. Now, many will say “they’re making millions” and while that’s true, so are my stores. The main difference is most of the “consultsnts,” “guru’s” and “change agents” are self-proclaimed and being able to sell to a dealer is ridiculously easy especially when you use made up words they’ve never heard of. I’m more impressed with SalesForce (publicly traded and doing well - ticker is CRM) than I am with ANY of the current solutions available today.