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Here’s an idea, rather than taking advantage of dealers flipping CRM’s annually, go in with a before and an after of actual results and put your money where your mouth is. Make a guarantee. Prove to me you’re different and prove to me you’re better. Results speak louder than anything they can spew.

Now, before any gurus or vendors use their ridiculously insulting “get out of jail free card” and that’s “we can’t force your people to do what we say” I’ll offer you this... Steve Jobs didn’t have to “force” us to learn the iPhone. He designed it because he was an actual telephone user and knew where the breaks were and also thought ahead to where the market was headed. So, rather than blaming the customer, the dealer, for your failed software and backwards vision, just make a better mousetrap that doesn’t prevent people from engaging it and using it. Embrace the business. Embrace how it’s actually practiced.

Here’s how: Hire a strong and hands on general manager from a powerful dealership and listen to him/her vs. the unemployed eComm guy/girl wanting to be a “vendor” because they think it’s better hours and weekends off.