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Their idea of a "new feature" is adding a Text This Customer button.

Most of them can't export data properly/effectively/reliably (some of this due to RCI/etc compliance)

Most of them offer a terrible email interface for designing emails that look awful to the customer

Most of them don't track the email activity, nor do they allow reporting on it (ie: show me customers that opened the weekend sale email)

Most of them don't offer bulk customer management

Most of them don't allow their APIs to access the important data, so you are strapped to their interfaces instead of integrations


It's not the DMS world by any means, but the CRM world is still a sad state of affairs.

Companies like Salesforce offer a CRM that has incredible flexibility, endless integrations, etc.

Automotive CRMs let you choose which of their $1000+ add-ons you want for the core product, which is basically a database of your customers.


That's not to say they're not competitive, they're just competing years behind where they should be.