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Message: <blockquote data-quote="joe.pistell" data-source="post: 48093" data-attributes="member: 7">regarding e-commerce:Yup. Consumers love risk-less purchases, It's why AMZN Prime is so awesome.  It's coming to our space right now.I call this 'Risk Transfer'.<ul> <li data-xf-list-type="ul">Old model: "You bought it, you own it"</li> <li data-xf-list-type="ul">New Model: "You bought it,  enjoy it for *x* days to make sure you like it"</li> </ul>Pioneering Dealers are all over it now.  In a few yrs, we'll hit a tipping point and everyone will have to jump on board.  If you plan on winning in E-commerce, you can't do it without taking on the risk of the sale.p.s.  <a href="http://bit.ly/2of6u0g" target="_blank">Wyler's FastLane</a>  is the poster child of new-era risk-less car enjoyment</blockquote>

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