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regarding e-commerce:Yup. Consumers love risk-less purchases, It's why AMZN Prime is so awesome. It's coming to our space right now.I call this 'Risk Transfer'.Old model: "You bought it, you own it"New Model: "You bought it, enjoy it for *x* days to make sure you like it"Pioneering Dealers are all over it now. In a few yrs, we'll hit a tipping point and everyone will have to jump on board. If you plan on winning in E-commerce, you can't do it without taking on the risk of the sale.p.s. Wyler's FastLane is the poster child of new-era risk-less car enjoyment
regarding e-commerce:
Yup. Consumers love risk-less purchases, It's why AMZN Prime is so awesome. It's coming to our space right now.
I call this 'Risk Transfer'.
Pioneering Dealers are all over it now. In a few yrs, we'll hit a tipping point and everyone will have to jump on board. If you plan on winning in E-commerce, you can't do it without taking on the risk of the sale.
p.s. Wyler's FastLane is the poster child of new-era risk-less car enjoyment
