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regarding e-commerce:



Yup. Consumers love risk-less purchases, It's why AMZN Prime is so awesome.  It's coming to our space right now.


I call this 'Risk Transfer'.

  • Old model: "You bought it, you own it"
  • New Model: "You bought it,  enjoy it for *x* days to make sure you like it"

Pioneering Dealers are all over it now.  In a few yrs, we'll hit a tipping point and everyone will have to jump on board.  If you plan on winning in E-commerce, you can't do it without taking on the risk of the sale.



p.s.  Wyler's FastLane  is the poster child of new-era risk-less car enjoyment