How jillions of dollars were spent on e-commerce in a few simple slides.
"Everyone knows, Shoppers hate the car dealer experience"
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Not one vendor made a scientific study to validate this 'truth'
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Vendors ask... Now that we've built it, where are all the sales?
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Everywhere I go, I've been warning all, e-commerce won't hit critical mass until it becomes a natural conclusion of a rich & productive car shopping experience*.
This simple yet strategic observation is going to be hard to execute, but, it can be done. And when it happens, look out!
*Currently, shopper concludes the dealership visit is required... because our websites suck
