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I dont know whether it is losing Yahoo, or what, but Cars.com has dropped off DRASTICALLY for us and everyone around us. At least here on West Ridge Rd in Rochester.


We went from getting 20-25 leads a month from Cars.com to getting MAYBE getting 5 leads a month. And we haven't SOLD a vehicle from one of the leads since February.


At what point do we dump Cars.com and use the $800/month we spend on them, and put it towards PPC. For every $300 we spend on Google PPC, we net around 500 visits to our website and approximately 20 leads.