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Hi Yago, It’s difficult to provide a comprehensive list because our partnerships are pretty fluid and vary by segment and location – maintaining a quality audience is key, so we’re constantly monitoring performance. That said, some examples include expanded relationships with USA Today, Car Talk and Consumer Guides. We’re also investing more heavily with our media partners this year (particularly in reaching sports audiences – if you’re a hockey fan, you may have seen the Cars.com logo on the boards during the Kings’ win last night over the Coyotes), as well as some more innovative plays like Spotify and our sponsorship of the NFL’s Ultimate Fan Road Trip. While our SEO/SEM program doesn’t technically fall into the “partnership” bucket, I think it’s still worth mentioning here. On the SEO side, we’ve got a dedicated team here in Chicago who continues to work hard on our organic traffic, which we’ve seen grow 20% year over year for the past 5 years. Our SEM operations in Santa Monica have $14 million more to work with this year compared with last year’s investment, and we expect to see 75 million clicks and 20 billion impressions as a result. To my knowledge, we’re among the top SEM investors in our industry (if not the top), including the manufacturers. Thanks for the question. Linda
Hi Yago,
It’s difficult to provide a comprehensive list because our partnerships are pretty fluid and vary by segment and location – maintaining a quality audience is key, so we’re constantly monitoring performance. That said, some examples include expanded relationships with USA Today, Car Talk and Consumer Guides. We’re also investing more heavily with our media partners this year (particularly in reaching sports audiences – if you’re a hockey fan, you may have seen the Cars.com logo on the boards during the Kings’ win last night over the Coyotes), as well as some more innovative plays like Spotify and our sponsorship of the NFL’s Ultimate Fan Road Trip.
While our SEO/SEM program doesn’t technically fall into the “partnership” bucket, I think it’s still worth mentioning here. On the SEO side, we’ve got a dedicated team here in Chicago who continues to work hard on our organic traffic, which we’ve seen grow 20% year over year for the past 5 years. Our SEM operations in Santa Monica have $14 million more to work with this year compared with last year’s investment, and we expect to see 75 million clicks and 20 billion impressions as a result. To my knowledge, we’re among the top SEM investors in our industry (if not the top), including the manufacturers.
Thanks for the question.
Linda
