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There is a great number of customers that will check the car in different places at different times of the buying process. I do that too; I check Autotarder to see what the dealers have, then Craigslist to see what the independent dealers and private owners have, and sometimes even eBay to see how pricing goes everywhere else in the nation.


Often times I see dealers judging digital advertising JUST by the calls they get or by the customers input and these can be very deceiving. If your inventory is missing from one of the major advertising sources you may cut yourself from the buying selection process.