They would have been more worthwhile if DealerRater could have created a dynamic open graph image with the review text snippet as the image preview of the link (perhaps the star rating and review text snippet dynamically layered on top of a photo of our dealership).
I agree with a lot of the ideas presented here and am curious to dig into some in more detail. The open graph image idea that @Ryan Everson mentioned is very interesting to me - particularly because it entices someone enough to want to click through to continue reading. The page they'd be clicking through to is where they could ultimately submit a lead. Happy to explore than one a little further.
I'm always happy to spitball new ideas, even if it means looking at existing features with a more critical lens. DealerRater isn't a young company and there's always a need for products and features to evolve. I appreciate everyone's comments on this thread.