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Cars.com Is Launching New-Car Features and Enhancements

Hi Jim, glad to hear you like the page and appreciate your comments regarding it's prominence on the site.Nick is on vacation this week so I thought I'd step in with a response. We are certainly planning on increasing the prominence of the page (currently on the VDP - logo and dealer name - dealer locator and our dealer grouping search) - the key for us is to make sure more dealers do what you did today - set up the page and  tell our shoppers your unique brand message via photos, video and text.  We're just over a week into the launch and we've had tremendous dealer participation on the page and most importantly we've exceeded expectations on consumer clicks to the page. .We'll be sharing more specifics on the plans to further integrate and promote the page in the coming months (we're testing a variety of placements options on the site as we speak). Nick will be back to provide additional updates in a few weeks. In the interim, I'd be happy to speak to you directly, you can reach me at [email protected]
 
I love cars.com much more than its competition, your search tools are amazing. My researches and posts about  the automotive market are always based on what I see in the cars.com inventory and I always mention and recommend you to my readers in my FB page.
 

✨ AI Highlights

Cars.com Director of Advertising Solutions Nick Hummer introduces himself to the DealerRefresh community and outlines Cars.com's new BaseDrive advertising package, which helps franchise dealers promote their brand, reputation, and new-car inventory through enhanced dealer pages featuring photos, video, and reviews. A dealer participant noted the new pages look strong but are hard to find, buried on the VDP rather than displayed prominently, and a Cars.com representative acknowledged plans to increase visibility as consumer engagement had already exceeded expectations within the first week. The thread's key takeaway is that online reputation tools in high-traffic portals like Cars.com are increasingly important for dealers to differentiate in the new-car market.

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