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Cars.com Testing VDP Lead Form Featuring Sales Employees

Jeff Kershner

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Today Cars.com announced a possible HUGE CHANGE to their VDP.

IF you’re signed up with DealerRater’s “Connections” feature, your Cars.com VDP is in for a possible HUGE change!!

Take a look…

DealerRater Connections on Cars.com


DealerRater Connections on Cars.com

This is what I call… a “Ballsy” move.

And DAMN I LIKE IT!! Being a proponent of online reviews, reputation and word of mouth, this really takes it to another level. This is either a real game changer or a complete mess.

Knowing Alex Vetter, and speaking with him after the Cars.com acquisition of DealerRater – I have a really good understanding of his vision and I completely understand the visionary behind this. Therefore this possible huge change in the Cars.com VDP doesn’t surprise me.

Are you/we ready for this? 

Comment over in the forums.
 

✨ AI Highlights

Cars.com is testing a major VDP change that integrates DealerRater's 'Connections' feature, displaying individual sales employees with their reviews directly on the vehicle detail page lead form. Dealers and industry professionals debate whether this humanizes the buying process and boosts conversions or creates operational headaches around staff turnover, accountability, and lead routing. The thread reveals cautious optimism, with many seeing the concept as a smart trust-building move if dealers can manage the execution.

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