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If we are talking a $ to value rating, it has to be CarGurus. Just cost alone destroys the competition. Especially when you can reallocate the cost that goes into Cars.com/AT.com. I evaluate over 15 dealers monthly and CarGurus is constantly at the top of click to call leads and usually is within 5-20 form submission leads every month while being thousands less per month.The email that customers get with similar vehicles is not awesome for dealers. But I think CarGurus will leverage that in no time as Cars.com has already done this with some dealers.
If we are talking a $ to value rating, it has to be CarGurus. Just cost alone destroys the competition. Especially when you can reallocate the cost that goes into Cars.com/AT.com. I evaluate over 15 dealers monthly and CarGurus is constantly at the top of click to call leads and usually is within 5-20 form submission leads every month while being thousands less per month.
The email that customers get with similar vehicles is not awesome for dealers. But I think CarGurus will leverage that in no time as Cars.com has already done this with some dealers.