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It's a great question.IMO, either their proprietary reporting mechanisms should clearly show value / ROI or a sales attribution tool should show you. Ultimately, I feel the decision is made by your demographic and that should be shown through verifiable, trusted data, which should allow you to make your 3PA marketing decisions. What works in Seattle, might not in Miami and vice versa.
It's a great question.
IMO, either their proprietary reporting mechanisms should clearly show value / ROI or a sales attribution tool should show you. Ultimately, I feel the decision is made by your demographic and that should be shown through verifiable, trusted data, which should allow you to make your 3PA marketing decisions. What works in Seattle, might not in Miami and vice versa.
