Reply to thread

Well consider this:  Rarely does a shopper use just one of those sites during their entire journey.  When or what determines the moment in time that they decide to start pulling the trigger on a purchase can vary on specific circumstance down to which way the wind is blowing. So, because you can't predict where the consumer will be when they feel the urge to start engaging dealers, be everywhere you "Can" so that when that consumer's wind does change directions, your nearby.  "Can" is highlighted because it refers to the cost which I doubt is anything I am more enlightened on than anyone else here.

Now the real problem shows it's head though, right?  "What if a customer saw me on all 3 websites but came in because of Cars.com, won't all 3 take credit?"  "What if a customer saw me on Cars.com but took action because of an ad I posted elsewhere? Couldn't I consider that Cars.com ad to have possibly been an early influence that allowed the later ad to close the deal?"  All good questions where the answer is very difficult or even impossible to know for sure.