Back in June I was told by a carsguru sales rep that my price rate was going up and how good I was doing with carguru. Here is my point of view since canceling the service and spending the extra funds on cars.com and autotrader.
The negative-Substantially less phone calls, less emails , so basically less leads overall.
The positive- Much better closing rates, less bs/worthless calls and emails, and more profits from more qualified and informed leads.
Now I shouldn't have to explain or justify questions such as why have you had this car for so many days, your price is not listed as a great deal ,carguru says that the vehicle has an accident (very annoying). If you are going to provide customers with a report show a complete report not a bogus history report with less than 10% of the info. More accuracy will create less headaches. Its almost as if im paying for a service that instead of help me sell cars, they are helping customers steer clear from me.
Sadly carguru thinks they are the best game in town and likes to bully small dealers to huge price increases and using fear factor, aggressive marketing ,but from my experience since leaving in june 2018, I had a very rough adjustment period but as of late July2018 early August 2018 I feel like im back in full control with good leads, intelligent buyers that understands how to value a automobile based in condition, drivebillity, having a mechanic checking it prior to purchasing, etc rather than having customer that have a search engine(carguru) do all the work for them.
Dont ever let a company control your business model by simpling caving in to their so called winning methods..remember you are the one that run your business and you are the one with the final decisions, dont let others think for you and dont believe in quantity leads over quality leads.
Want lots of leads?
Number 1 carguru, 2 craiglist, 3 autotrader, 4 cars.com, 5 others
do you want quality leads?
Number 1 autotrader, 2 cars.com, 3-4 tied carguru and craiglist, 5 others.
Feedback is welcome.
