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Great point [USER=10166]@autohitch[/USER] Steve!I would say Cargurus is the best at having the highest shopper footprint among their dealer network.What is one shopper worth in the amount of form leads, phone calls, texts, referrals on Cargurus? My guess is maybe 20 total contacts.. spread out across 15-20 dealers? But they only buy one vehicle!I don't think the total number of in-market shoppers is drastically different in our market from ATC, Cars, or Cargurus, but by far Cargurus does a better job of lead & activity attribution.
Great point [USER=10166]@autohitch[/USER] Steve!
I would say Cargurus is the best at having the highest shopper footprint among their dealer network.
What is one shopper worth in the amount of form leads, phone calls, texts, referrals on Cargurus? My guess is maybe 20 total contacts.. spread out across 15-20 dealers? But they only buy one vehicle!
I don't think the total number of in-market shoppers is drastically different in our market from ATC, Cars, or Cargurus, but by far Cargurus does a better job of lead & activity attribution.
