CDK confirms Ford & Nissan website programs

[MollyCurry]

Hi Ford & Nissan stores - CDK announced today (10/31/17) on their earnings call that they have signed an OEM website deal with Ford & Nissan. Do you plan to switch to CDK? Thoughts as to yes or no. If yes, why? If no, why?

 

[yagoparamo]

Blows my mind that CDK having an exclusive deal with GM, and GM being the archenemy of Ford, that Ford would open up their strategy, knowledge base, digital perforce metrics's, etc.

 

[AWNick]

Not sure why anyone would actually want a CDK website.

 

[craigh]

Ford in Canada went exclusively with Search Optics and ended up cancelling the mandatory aspect of the program due to numerous issues.
I can see them wanting data partnerships - it's a smart play, as long as they don't force only one vendor.

There's a wealth of consumer data out there that the OEMs are dying to get their hands on and dealership websites are a major blindspot.