Curious about CDK's pricing for GM and non-GM as they had atleast 3k dealerships athat were not GM. Does this imply 1 year was about 19.6k or 1633/month? I assume its a package deal with the DMS? And is it discouonted for GM dealerships; or is it just the IMR program, where they can charge GM, say, 3k, but to the dealership its 1.5k? CDK has been fairly integrated into GM for a while now; I wonder waht the changeover will be like...
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CDK Exits Digital Marketing Business!
- Thread starter Ryan Everson
- Start date
✨ AI Highlights
CDK Global announced it was divesting its Digital Marketing Business (websites, advertising services) to focus on core DMS software, prompting industry speculation about whether the move signals an imminent economic downturn, CDK's inability to compete effectively, or GM's push to open dealer choice to competing providers. Dealers and vendors expressed a mix of relief (viewing CDK's digital services as underperforming) and uncertainty about service continuity and pricing under a new owner, with GM issuing a statement that the sale shouldn't disrupt current website support or vendor contract negotiations. The thread also surfaced operational concerns, including CDK's poor internal communication about the divestment and a billing error example, reinforcing perceptions that CDK struggled in the digital marketing space.
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