I asked this in an old threat but thought I'd start a new one - I was wondering what type of pricing you were getting for CDK's website? And if it was different or the same for GM vs. other OEMs (i.e. cheaper for GM)...or perhaps just cheaper b/c they subsidized half the cost via the IMR plan. Lastly, GM opened up advertising to 9 vendors (I understand websites will be a more reasonable 4 vendors) - do we know who got what business? I'm curious to know who people switched to the most of the 9 options...did GM every break that out? and of course pricing; or if they used different vendors for different types of advertising. I think that would be useful. Thanks!
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A dealer inquires about CDK's website pricing structure, specifically whether rates differ between GM and other OEM franchises or if subsidy programs like IMR affect costs. The post also questions which vendors GM selected when opening advertising to nine options and whether GM disclosed dealer adoption patterns and pricing across different vendor choices.
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