I run a dealer portal that provides leads on used vehicles. The problem I am encountering at the moment though is that there are a couple of dealers who advertise through the portal who are hogging a large portion of the leads. These dealers generally have very cheap stock (they aren't franchise dealers and have very few overheads).
These dealers are receiving a few hundred leads per month and many of our other dealers are complaining about too few leads.
I hope this is the right place to ask, but I was wondering if anyone had any advice of what we could do in a situation like this. What would be the best practice and what would keep everyone happy. There is no way the dealer itself can handle that amount of leads, so for everyones sake (including the customer putting through leads), we need to do something.
These dealers are receiving a few hundred leads per month and many of our other dealers are complaining about too few leads.
I hope this is the right place to ask, but I was wondering if anyone had any advice of what we could do in a situation like this. What would be the best practice and what would keep everyone happy. There is no way the dealer itself can handle that amount of leads, so for everyones sake (including the customer putting through leads), we need to do something.