Of course, I may be biased since I am affiliated with an Automotive Live Chat provider. HOWEVER, I do come from a dealer background and I cal tell you that having assisted Live Chat is a great resource. It's my firm belief that you must interact with the people on your website, or else they can (and will. and do.) become other dealer's customers.
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- Thread starter ddavis
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Dealers debate the effectiveness of assisted chat services for generating leads and closing sales, with mixed results. Key tension emerges between management wanting quick lead capture and customers seeking genuine product information, compounded by commission-based salespeople abandoning chats for phone calls and walk-ins. The consensus suggests success depends less on the chat platform itself and more on proper staff training, clear departmental roles, and aligning incentives with customer needs rather than forcing artificial lead generation.
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