Co-op advice and help

[GerryFoster]

Hello everyone. As I have mentioned before, I am very new to the automotive vertical and there is a lot to learn. Sadly, not everyone is as invested in the marketing process as much as they are the results. Is there anyone on the forum who would be willing to have an aside with me about co-op marketing dollars and how it works? The more I learn about it by happenstance the more I think that they force dealerships to make poor data decisions, but I think I must have to be wrong about that.

Any help or advice would be greatly appreciated.

 

[craigh]

Shoot me a message anytime.
craig (at) vicimus.com

 

[Alexander Lau]

@craigh is your guy !

There's a ton to it and I probably don't remember enough of the total process anyway (too far removed from the dealer level), but I do like what John Nelson at 9Clouds (he's usually spot-on on all digital marketing subjects) has to say about it.

THE FUTURE OF AUTOMOTIVE CO-OP: A WISH LIST
https://9clouds.com/blog/the-future-of-automotive-co-op-advertising-wish-list/