- Nov 4, 2012
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- First Name
- Jessica
In our latest article on the blog Joe Webb, of DealerKnows, discusses the importance color vs price on your website - and, essentially how we treat the two.
"In Cobalt’s 2014 Inventory Shopping Experience Study, 63% of all dealers surveyed believe price to be the most important and widely-used search filter on their website. Essentially, they believe that when a customer reaches the dealership’s SRP or inventory search page, they narrow themselves down by the price feature. It turns out, our customers care first and foremost about the color of their next vehicle. Who knew?
As a matter of fact, 100% of all customers surveyed for Cobalt’s study stated that color was the key vehicle feature that consumers used first to search and filter."
What do you think? Is color more important than price?
"In Cobalt’s 2014 Inventory Shopping Experience Study, 63% of all dealers surveyed believe price to be the most important and widely-used search filter on their website. Essentially, they believe that when a customer reaches the dealership’s SRP or inventory search page, they narrow themselves down by the price feature. It turns out, our customers care first and foremost about the color of their next vehicle. Who knew?
As a matter of fact, 100% of all customers surveyed for Cobalt’s study stated that color was the key vehicle feature that consumers used first to search and filter."
What do you think? Is color more important than price?