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Comcast, Charter, Cox Form New Advanced Ad Group

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Alexander Lau

Alexander Lau

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Feb 11, 2015
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I didn't catch this in April. Likely will impact smaller auto advertising groups thriving on this stuff.

Comcast, Charter, Cox Form New Advanced Ad Group
Team up with NCC Media to create division to sell national advanced ads
https://www.multichannel.com/news/comcast-charter-cox-form-new-advanced-ad-group

Comcast, Charter Communications and Cox Communications have teamed up with ad sales company NCC Media to form a new division within NCC to design, deploy and sell unified advertising solutions across the country to participating NCC partners.
 
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Three major cable companies (Comcast, Charter, and Cox) partnered with NCC Media to create a new division for selling unified national advertising solutions, a development the poster believes could disadvantage smaller auto advertising groups that have been relying on fragmented regional ad buying. The thread highlights a consolidation trend in cable advertising that may shift competitive dynamics in automotive digital marketing.

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