• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

There was a rumors at NADA indicating DealerTrack was making an offer to purchase Reynolds. 


The general consensus is the investment partners who put up the money for Bockman to purchase publicly traded Reynolds have since removed him from a decision making role after the severe decline in market penetration.  However, like most poor investments, when the tide goes out you are left standing naked.


At the end of the day we are tailoring our Arkona instance to be the best solution for our stores because of the relationship between the vendor and customer.  It will not be long and the hold the large three have on our industry will be reduced.  As new decision makers enter in dealerships there will be more demand for a better product bringing more options.  Even though there are a large number of alternatives to the big three, they are by and large lessor alternatives from a technology standpoint.