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I can't say I necessarily agree with the prediction, but I certainly hope it rings true.

Too many dealers are building their entire technology front around Reynolds, Reynolds integration and the like.


Everytime Reynolds updates their security settings, the data pull company scrambles for 2-3 days to get back in there and parse the data feeds properly. In the meantime, our entire dealership is out. AAX, Auto Trader, Dealer.com Inventory -- they all depend on the beast.