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Community Manager -Job Description-

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Joe Pistell highlights the emergence of a specialized "Community Manager" role as social media marketing matures in the automotive industry, noting that forward-thinking markets are already seeing measurable ROI from this position. He references an external article detailing community manager responsibilities, suggesting this represents a new job function dealers should consider adding to their marketing teams. The thread identifies community management as a distinct discipline separate from traditional marketing, driven by data showing social media's growing business impact.

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