Follow along with the video below to see how to install our site as a web app on your home screen.
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If you're not trying to convert website shoppers into showroom customers what the hell do you have a dealership website for?Guys I'm not criticizing the look of the site. It's not bad. However The functionality is counter intuitive at best especially when it comes to most crucial portions of the site (namely the VDP). Also do take note of the double CTA nav on VDPs... how many options do I really need to print the screen?CTAs are far from incentives and pricing modules as are store hours, directions, and phone numbers. If you click enough CTAs on the VDP I think you'll have a little bit of trouble exiting it . Also the need to fill out a CAPTCHA form in order to submit... really. The form itself is terrible. Making the comments section required and then placing under the Trade-in section is borderline ridiculous.If the purpose of your Dealership site is to look pretty than driveclassictoyota has a "mission accomplished" status. But if conversion is the goal... failure is the mark this receives.Not everyone is a hardened internet guru like many of us. You need to develop your site to be accessible and useful to the lowest common denominator. One of the ways I assess conversion is by asking myself could my parents use this site and find what they are looking for (entering their 60s). And with this example it would be a serious no. This site would do better if it were placed next to the tilt-a-whirl and the hall of mirrors because its a carnival ride cluster F#ck and a website visitor bouncy house.
If you're not trying to convert website shoppers into showroom customers what the hell do you have a dealership website for?
Guys I'm not criticizing the look of the site. It's not bad. However The functionality is counter intuitive at best especially when it comes to most crucial portions of the site (namely the VDP). Also do take note of the double CTA nav on VDPs... how many options do I really need to print the screen?
CTAs are far from incentives and pricing modules as are store hours, directions, and phone numbers. If you click enough CTAs on the VDP I think you'll have a little bit of trouble exiting it . Also the need to fill out a CAPTCHA form in order to submit... really. The form itself is terrible. Making the comments section required and then placing under the Trade-in section is borderline ridiculous.
If the purpose of your Dealership site is to look pretty than driveclassictoyota has a "mission accomplished" status. But if conversion is the goal... failure is the mark this receives.
Not everyone is a hardened internet guru like many of us. You need to develop your site to be accessible and useful to the lowest common denominator. One of the ways I assess conversion is by asking myself could my parents use this site and find what they are looking for (entering their 60s). And with this example it would be a serious no. This site would do better if it were placed next to the tilt-a-whirl and the hall of mirrors because its a carnival ride cluster F#ck and a website visitor bouncy house.
