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Danny,I think you miss interpreted my quote as some kind of high school taunt towards you. Unfortunately I no longer sell cars, I did enjoy it during the time that I did it (and of course never close to 25,000!). I'm glad that you and your team have done so well.So what I meant (related to the topic and not to your accomplishments) is that some dealers may dominate their market via TV or radio therefore needed websites that reflect a message or a position and not a mathematical conversion path. I see this for example on some of the special finance dealers selling 400+ cars a month spending $200-300K a month on radio where their websites perform upwards 2000 form leads a month with the most absurd tricks such as for example requiring an email BEFORE you can see the cars. On the franchise dealer front, Toyota, Honda, and specially BMW in metro areas are in the same case. The BMW store in downtown Seattle for example can put balloons in their VDPs and they will still sell 100+ BMW every single month of the year.Conversion doesn't always come via the same path for all dealers.
Danny,
I think you miss interpreted my quote as some kind of high school taunt towards you. Unfortunately I no longer sell cars, I did enjoy it during the time that I did it (and of course never close to 25,000!). I'm glad that you and your team have done so well.
So what I meant (related to the topic and not to your accomplishments) is that some dealers may dominate their market via TV or radio therefore needed websites that reflect a message or a position and not a mathematical conversion path. I see this for example on some of the special finance dealers selling 400+ cars a month spending $200-300K a month on radio where their websites perform upwards 2000 form leads a month with the most absurd tricks such as for example requiring an email BEFORE you can see the cars. On the franchise dealer front, Toyota, Honda, and specially BMW in metro areas are in the same case. The BMW store in downtown Seattle for example can put balloons in their VDPs and they will still sell 100+ BMW every single month of the year.
Conversion doesn't always come via the same path for all dealers.
