- Dec 19, 2018
- First Name
I should also add that in using your payment tool, we have recently been experimenting with adding a squeeze. Before we have always just allowed users to use the tool for their purposes, and, if they decide to send a lead, cool. Since adding the squeeze, we have actually been getting less leads. I believe the reason is exactly this: engagement. With the squeeze, we are actually reducing engagement which is the whole point of the thing. We have been working with Chris experimenting with it to find the right mix for the squeeze, but, in the end, I think we will just go back to no squeeze. I think giving the tool to play with and then saying, "Just kidding!" and taking it away from them unless they give us their info is having the opposite of the desired affect.The missing component in all of it is engagement. You can't sell a car without an engaged shopper. And I assume you can't sell a subscription on one article view.
Engagement = more time spent on content. More clicks. More return visits. An engaged shopper can turn into a lead once nurtured to that point.