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Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Ridiculous strategy!If you do an analysis in most every market - Print Pick up greatly exceeds Internet search results and leads. Direct navigation to the Automart site has increased dramatically - how does this happen ?? It comes from the print customers. I certainly am not bitter about the company's decision,I merely have a low tolerence for stupidity.Trader publishing could have set the standards for dealers and competitors this year but now will become just like the rest - nothing unique or different, but hey I do see a commercial about once every 6 months.I wonder if my 1000 phone leads a month from Automart print were better than the 20 e-mails we generated each month. Good luck to all former Cox employees.
 
The guy that takes car pictures for Dealers Specialty said the print books is going to be done by Getauto.com now.
I told my Auto mart salesperson to talk to them about a job, but she can't becasue theres a non-competing contract Cox had all sign.
I thought Cox and Getauto were the same, but after reading the posts here they're not, but were once??
What a cluster..... too bad for all the employess, i wish you all the best.
 
Never heard of it - and this is not the statewide pub I was referencing above (don't want to name the publication here because that is not the purpose of this forum) but it outperformed Auto Mart and is a FREE publication which is the only way a print pub will work in my opinion.

I will take a look at the getauto thing but it ussually takes many months if not years for a start up to gain traction - I have seen many come and go.

Good luck Cox employees!!!
 
We are a family business that publishes weekly Auto & RV magazines in OH,IN,KY,TN,MI,IL & WI. We still have strong response to our print products and our web site autorv.com. We are always looking for strong sales people that can produce results. If you would like to talk call me at 800-733-4111 ext. 2328.
 
Sad days indeed. The classic signs of doom were all there for the last year and a half! Talk about used, abused, lied to, and let down.
But don't blame the RD's. In the end, everyone got played and tossed aside and the fat lady is just warming up for her act...

If you have your health, shelter, food, and someone to love, you are far better off than millions of folks out there in the world that are hurting even more, so make the best of it, keep your chin up and get back in the fight.
 
I would check with an attorney about the semantics and specific language of the non-competition and non-solicitation aspects of the agreement that every regional director, general manager, general sales manager, sales manager, and sales representative or sales assistant signed as a requirement of their employment.
You will no doubt soon notice (if you have not yet received it) that a copy has been conveniently provided to you as part of your separation and severance package as a glaring reminder of how bad your life is really about to become.

The real issue is that COX has in fact abandoned print, but not dealer advertising and marketing per se and they know it.They have simply transitioned to a 100% online media strategy. The non-compete specifies that you will not provide services directly or indirectly, in connection with the marketing, sales, promotion, production, or distribution of any conflicting product in any conflicting territory.

However, all it may take is a precedent somewhere in the country where a judge interprets the actions by COX of slapping a restraining order on a sales person who goes out and simply tries to make a living doing what they know best as unjust, unfair, and with malicious intent on the part of the big monster company that first lays off hundreds of loyal employees and then tries to prevent them from gaining employment in the 10% unemployment world that we are all about to experience first-hand. After all, the true intent of the non-compete was just to keep people from jumping ship and divulging secrets, or after they got fired for being lousy sales people who would not make it anywhere else anyway.
Interesting puzzle for them. If COX comes on too strong here, what will happen is that every [former] advocate of the organization is going to hear from their former reps on how their dear friends and consultants who made their ndealerships successful are being absolutely trampled over every which way by the huge company that now wants to cram 3 internet sites down their throats and ask for more money yet essentially telling them at the same time that the thousands that they have been spending up to this point on print was a huge waste of money? Good luck with that one!
While you should not make disparaging remarks about your former employer or make inaccurate statements, you are still allowed to speak your mind. Remember that the voice of one may be small and faint... I would hope that when the collective voice of the many afflicted who rise up and state their case honestly and without prejudice and simply and truthfully tell their story, that things will perhaps change for the better and people will be allowed to work in their chosen field of expertise.