So if you are a customer of some of these companies under this Cox umbrella, let's think of some great services that they could offer us, IF they could get all of these platforms interacting with each other.
Let's say I go to Manheim Auto Auction and buy 25 cars. Those vehicles are automatically pushed to my Dealertrack DMS and Vinsolutions inventory manager, vAuto or Homenet, and onto the website with no downtime waiting for transportation or recon. Want to sell used cars quicker? Get them online quicker! The photos from the Manheim condition reports could be used temporarily and condition report info could be cycled into a comment generator. How much time and productivity is lost in dealerships waiting on paperwork and manual data entry? A ton. Something like this could eliminate a lot of that.
Why have two website platforms? They should consider blending the best of the Dealer.com and Vinsolutions platforms into one kick-ass CMS. Or Vin could just give up on the website side of the biz and offer their dealers the opportunity to switch to the DDC platform. One dynamite website platform that could host all of their Cox product offerings without diminishing the performance of the website, for example AIS rebates, KBB Lead Driver, ATC TIM, Dealertrack Retail Suite, Make My Deal or whatever other conversion tools the dealer uses.
Lets say you already use Haystak as your SEM/PPC provider. Is one of your rooftops overloaded with one make and model? Design a quick offer and ad for PPC from within the inventory manager and push it to your Adwords account for a weekend sale.
Keep in mind I'm coming up with these ideas from the dealership sales side of the business, I would love to hear feedback from you guys on the technical side within these companies if you feel these ideas are far fetched or invalid. Even if they are, if you could figure a way to make some of them happen, your customers would be a lot happier! Look forward to hearing your thoughts.