Just wanted to share some stats from dealers that they recently shared with me - Dec stats. Sharing what the dealers shared with me. Based on what I see below, Craigslist (more importantly my service <smile>) works really well if done correctly. Free or costing more - which site do you thinks works better?
Dealer #1 - Major Metro Market Domestic OEM - Average vehicle price $19,543 - All listing sites use SAME inventory feed with pricing, photos, etc.
Craigslist - 39863 VDP's, 87 Phone Calls, 42 Leads, 113 sent to dealer site
ATC - 6474 VDP's, 51 Phone Calls, 13 Leads, 213 sent to dealer site (FYI, this dealer is on the "partner" program)
Cars - 14192 VDP's, 20 Phone Calls, 16 Leads, 57 sent to dealer site
Dealer #2 - Major Metro Market Luxury Domestic OEM - Average vehicle price $22,853 - All listing sites use SAME inventory feed with pricing, photos, etc.
Craigslist - 81 phone calls
ATC - 45 phone calls
Cars - 33 phone call
Open to any questions or comments.
