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Perhaps not as exhaustive as Drew's studies, but we recently toyed with switching from eBiz's plain-text posting (with a link and a little title cheese added by hand) to their HTML posts that add in the options.  Same posting regimen (every car as it gets photographed, plus the oldest cars get reposted once or twice a day) as before.  The traffic to our site dropped significantly, though it did hold roughly steady these past few days when traffic fell off during the winter storm that blew through here. 


We'll be switching back.