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According to a source at ATC, the TOP performing dealers (nationally) average 4.5% He made a great point - Searches vs VDP’s is a tricky area because how each dealer merchandises (photos, comments, video, price) their inventory greatly alters this number. I am in Phoenix, he said dealers here are averaging in the low 2% range. Your local ATC rep should be able to share with you what your market is - ATC calls it the "M Factor"
According to a source at ATC, the TOP performing dealers (nationally) average 4.5%
He made a great point - Searches vs VDP’s is a tricky area because how each dealer merchandises (photos, comments, video, price) their inventory greatly alters this number.
I am in Phoenix, he said dealers here are averaging in the low 2% range.
Your local ATC rep should be able to share with you what your market is - ATC calls it the "M Factor"
