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Here are the results from a local Ford store.  64 used cars in stock, automatic posting on CL.  Prices are in the ad but not in the title.  These guys went live on Dec. 20th.  From Dec. 20th to Jan. 17th they got 6 leads in the CRM and 35 phone calls.  It seems like there are always more phone calls than leads.  Sold 4.  They felt it was well worth the $400.