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Creative Service Notice from VW Dealership
- Thread starter merritt
- Start date
I like it. The writing itself and the attitude the store has to actually do it. I hope their customers are not like me, throwing the unopened envelopes away...
Definitely funny - would be interested in hearing the success rate. Did people just chuckle, or did they chuckle and make an appointment?
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✨ AI Highlights
- A Volkswagen dealership created a humorous, creative service reminder notice that generated discussion among dealers about its effectiveness as a marketing tool.
- While participants appreciated the dealership's wit and willingness to try an unconventional approach, the practical question of whether humor translates into actual service appointments remained unanswered, with one commenter noting that many customers discard unopened mail regardless of its content.
A Volkswagen dealership created a humorous, creative service reminder notice that generated discussion among dealers about its effectiveness as a marketing tool. While participants appreciated the dealership's wit and willingness to try an unconventional approach, the practical question of whether humor translates into actual service appointments remained unanswered, with one commenter noting that many customers discard unopened mail regardless of its content.
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