Now There's a Crowdsourced Website That Tracks Car-Dealer Markups
You won't believe how much some auto dealers are tacking onto sticker prices these days.
www.caranddriver.com
WOW -- just wow.
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Crowdsourced Website That Tracks Car-Dealer Markups
- Thread starter DrewAment
- Start date
www.caranddriver.com
WOW -- just wow.
- Feb 5, 2019
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I went to my local Toyota dealership, same store I've bought 3 cars from in the past, they're adding between $3000-$8000 on top of MSRP depending on model. I pointed out to them, with info that I saw on that website, that there's 6 other Toyota stores within 40 miles that are committing to MSRP only (says it on their sites too), they didn't care whatsoever. Said they weren't worried about loyalty, and if they can get the extra $$ then they're going to do that. I left and went to a competitor 15 miles away and got a new car for MSRP, and I won't go back to that store in the future because of it.
If you want to add an "inventory premium", go ahead, but don't expect that it won't effect you down the line when things return to "normal" (whatever that will look like).
If you want to add an "inventory premium", go ahead, but don't expect that it won't effect you down the line when things return to "normal" (whatever that will look like).
- May 1, 2005
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✨ AI Highlights
- A forum discussion about a crowdsourced website that publicly tracks dealer markups above MSRP, prompted by a Car and Driver article.
- One dealer's experience illustrates the tension: despite losing a loyal 3-car customer over $3,000-$8,000 markups, the dealership dismissed customer concerns and competitor MSRP pricing, prioritizing short-term profit over long-term loyalty.
- The thread suggests that transparent markup tracking is reshaping dealer-customer dynamics and that aggressive pricing strategies during supply constraints may have lasting reputational consequences.
A forum discussion about a crowdsourced website that publicly tracks dealer markups above MSRP, prompted by a Car and Driver article. One dealer's experience illustrates the tension: despite losing a loyal 3-car customer over $3,000-$8,000 markups, the dealership dismissed customer concerns and competitor MSRP pricing, prioritizing short-term profit over long-term loyalty. The thread suggests that transparent markup tracking is reshaping dealer-customer dynamics and that aggressive pricing strategies during supply constraints may have lasting reputational consequences.
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