- May 1, 2005
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- Jeff
A customer testimonial is probably the best reference a dealership can have. A happy customer is invaluable. They're more trusted than any advertisement, and are a limitless source of great publicity for your dealership.
Plus a video testimonial provides a certain level of transparency. Instead of the ambiguity of a generic quote on a website, a video testimonial gives viewers a name and a face to associate the word of mouth with.
I have a dealer that has finally decided they want to get on-board with shooting customer video testimonials.
I have a small list of best practices but looking for some more help. Maybe even some examples - so feel free to share!
What do you have?
Plus a video testimonial provides a certain level of transparency. Instead of the ambiguity of a generic quote on a website, a video testimonial gives viewers a name and a face to associate the word of mouth with.
I have a dealer that has finally decided they want to get on-board with shooting customer video testimonials.
I have a small list of best practices but looking for some more help. Maybe even some examples - so feel free to share!
- What questions are best to ask to inspire a great response from the customer?
- What type of staging would you suggest?
- Professional or amateur - which do you think is better?
- Is it ok to incentive a customer to do a testimonial video?
- When is the best time to catch the customer to do a testimonial?
- Once you have a collection of videos - where all do you use them?
What do you have?
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