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Here are some questions we did not get into in the video along with some asked by the Facebook audience:

• Is there a situation that causes higher lead closing rates
• Do the more cars you have in stock, or on your website, influence your online engagement? If inventory amount is changing, do the site stats move in accordance with those fluctuations?
• Do you see a difference in the customer lifetime values by brand? Especially for brands like Toyota and Honda.

[USER=93]@philipzelinger[/USER] asked:

• Do you quantify ROI with attribution reports?

[USER=5294]@Tim Martell[/USER] asked:

• Are you providing multi-attribution data with weighting on influencing channels to help dealers manage their ad spend more effectively?